Growing number of fitness competitions in one banner name or in different names of different franchises is more monetized now rather than promoting sportsmanship.
Fitness athletes are enduring their more effort and money in this field to earn more return and recognition they feel is more quicker and in immense levels in this field rather than in other fields.
Fitness Industry, Fitness Competitions Franchises, and Fitness Supplements manufacturing companies are taking this time as an ‘boom and blossom’ of great opportunity to make more money and goodwill.
‘Arnold Classic’ franchise competitions are popping in a lot of sub-competitions in name of second, third, fourth, fifth or even low-lying title holders. They are ‘over-popularizing’ this competitions in name of developing fitness and fitness industry, and, promoting and motivating athletes who are introducing themselves as beginners and want to pursue this field as a career and recognition.
Fitness Competitions are now more lucrative monetarily rather than promoting and developing this field as a means of living healthy life, as a means of sculpturing personality and well-being, as a means of boosting performance levels, or taking this field as a service-orientation to be in touch with people who are struggling with physical complications, medications or disabilities.
Immature athletes are seen introducing and promoting fitness and supplement brands in name of introducing their innovative workout videos and sharing their personal experiences. They want to emerge as athletes and doing this for extra money and recognition.
There a lot of top-notch athletes in the past who took this as a real sportsmanship, has gone extra miles in this field, and earned an imminent experience in this field which is highly appreciable. They introduced new franchises as their own businesses when they are very mature in this field and now are living a fruitful life.
Present youth instead are taking this field as a ‘short-cut’ to make it as a career, recognition and are introducing themselves as businessmen in this field even they are novice and lack practicability and innovation. Practicability and Innovation in this field can only be gained with right understanding and associated science with time.
In conclusion, it’s not bad that this field is going more lucrative but at the same time we should not forgot that it is directly linked with health, well-being and life of general people. It should also be lucrative to those who are real sportsman, want to purse this field as a career and recognition, want to help people struggling with their health and fitness, and, want to leave an everlasting impression.
